NIKE AIRMAX TW IN-STORE AND DIGITAL CAMPAIGN.
The campaign celebrates the Noisy creators - those flying under the radar but already changing the game for those who know. Constantly elevating the culture and rising on their terms, the Noisy are the leading lights of the Global Underground.
The Campaign protagonists are two selected talents that embed the new Airmax style, ready to be owned by a new generation and take its place among emerging subcultures across the globe.
Creative and Art Direction: Elisabetta Giovi
Photographer and Director: Francesco Bonasia
Producer: Eleonora Friselli