SS22 CAMPAIGN FOR THE NEW RUNNING LINE BY AWLAB.
As one of the hottest player in athleisure, their "Press play" campaign is inspired by gaming aesthetics, and targets Millennials and Gen Z. Each character, representing a brand like Adidas, Asics, and more, showcases unique powers and style in urban settings. The entire multi-brand campaign, conceived and produced by golab, captures AWLAB's "Play with style" ethos.
Role: Creative and Art direction
Stylist. Francesco Casarotto
MUA: Ania Melnikova
Producer: Leah Cosgriff
Agency: Golab / Fullscream