“I am the Reborn Avatar, no longer trapped in one reality. I am real, I am human,
I am a world of endless possibilities.”
Avatar reborn focuses its eye on a new type of evolution in self discovery and finding your place of existence. No longer bound by one dimensional reality, we can now use multiple extensions of ourselves to represent who we are both in the physical and digital multiverse.
The eye of technology reflects upon itself through society as if looking in the mirror for the first time. Transforming models into digital Avatar on the council estates of London, revealing beautiful digital creation and new worlds of augmented reality. What does it mean to be an avatar? An avatar is the digital representation of yourself in the digital world. Your avatar can be anything you want it to be, or to represent who you are. This kind of freedom of self expression breaks us free from stereotypes and grants us unlimited infinite ways to be who we want to be digitally.
Authors
Director: Ced Pakusevskij @cedced
Copywriter: Tafari Hinds aka @metafari_
Creative director and producer: Tafari Hinds aka @metafari_
Assistant creative director: Shantel Campbell and Naomi Andrews
Art Director: Elisabetta Giovi @wobblinbetty