The FW24 ADV campaign embodies the beauty of unity through a contemporary and innovative approach, blending real-life models shot against a clean, minimal white background with their digital twins. Utilizing advanced photogrammetry techniques, the models are captured and transformed into virtual counterparts, creating a seamless dialogue between the physical and digital worlds. The result is an almost sculptural and minimalist aesthetic that highlights the sharp, modern lines of Antony Morato’s identity while exploring the boundless possibilities of virtual entities.
ART DIRECTION: Elisabetta Giovi
VIDEOMAKER: Sergei Antonov
MAKE UP & HAIR: Ania Melnikova
PROJECT COORDINATOR: Giovanni Morisi
PRODUCER: Anastasia Vodianina
AGENCY: Golab