Immersive Art Installation — Fondazione Sozzani, Milan, 2025
Presented during Milan Men's Fashion Week, The Mainframe is an immersive, multisensory installation by FullScream Studio in collaboration with Agglomerati.
Blending artificial intelligence, contemporary art, sculpture and technological upcycling, the project explores the shifting boundaries between human identity and machine consciousness. Vintage computers, sculptural masks and unfiltered AI come together in an interactive environment, inviting visitors to question what it means to be human in the age of artificial intelligence.
Art Direction: Elisabetta Giovi
Concept & Creative Direction: Ced Pakusevskij / FullScream Studio
In collaboration with: Francesco Casarotto / Agglomerati
Location: Fondazione Sozzani, Milan
Concept & Creative Direction: Ced Pakusevskij / FullScream Studio
In collaboration with: Francesco Casarotto / Agglomerati
Location: Fondazione Sozzani, Milan
Award: Best Artistic Direction — London Fashion Film Festival 2025
